Coming Soon — 2026
Marketing is complicated.
Someone finally explained why.
Fifteen paradoxes. One book. By Charlie Jacks.
Be the first to know
Coming Soon — 2026
Fifteen paradoxes. One book. By Charlie Jacks.
Be the first to know
You are not imagining it. It has a name.
If you have ever sat in a meeting knowing exactly what was about to go wrong — and watched it go wrong anyway — this book is for you.
If you have ever done the work, watched someone else describe it in the meeting, and seen it become their idea — this book is for you.
If you have ever wondered why marketing feels the way it does, why the same conversations keep happening, why the same mistakes keep being made by different people in different buildings — this book names the reason.
Fifteen paradoxes that explain why marketing feels the way it does — and why that feeling is not unique to where you work.
Not a manual. Not a framework. Not a list of things you should be doing differently. Just a very honest look at the patterns that run through every organisation that has ever tried to market something.
Warm. Dry. Occasionally devastating. And, if it works the way it is supposed to, the kind of book that makes you put it down and stare at the ceiling for a moment.
Charlie Jacks has worked in marketing for thirty years. Although for the first few of those, nobody was calling it that — including Charlie.
The job title said something else entirely. The work, looking back, was unmistakably marketing. It just took a while for the label to catch up with the reality — which is, now you mention it, a recurring theme in this book.
The paradoxes were always there. They just keep arriving in different packaging.
Charlie Jacks is a pen name. The pen name exists because Charlie still works in marketing. Which, if you have been paying attention, will make immediate sense.
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